Indigenous mobile phone company Lava International (Lava) is preparing to bring its first 5G smartphone, which will cost less than 20 thousand rupees. A senior company official informed that the phone will hit the market near Diwali. Sunil Raina, President and Business Head, Lava International said that the company is also preparing to increase its share in the mobile accessories segment to 20 percent in the next two to three years.
Will launch before Diwali
Raina said that they are focusing on about 200 US dollars (about 15 thousand rupees) in the case of smartphones. In this segment, they will continue what they are currently doing in terms of 4G and then they are working on 5G phones as well. He further said that they will also bring 5G before Diwali or near Diwali, so work is going on on 5G smartphones as well. Lava International has both product design and manufacturing facilities. He said that they are also completing this entire portfolio by adding the accessories portfolio. In May, the company announced its foray into wireless accessories. For this, the company launched ‘Lava Probuds’, which it has developed using MediaTek Airoha chipset.
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Raina said that they use Mediatek Airoha, one of the best chipsets offered by the industry. They are very reliable and one of the best chipsets available in TWS products. He further added that there are only 3-4 important players in the mobile accessories segment and Lava will also emerge as a big player in the segment. He said that at present, there are 3 to 4 active players in this market. He is confident that he too can become a key player in this category and can achieve 15 to 20 per cent stake in the next two to three years. Raina said that the company also plans to expand its smartwatch portfolio during the coming festive season.