IPL does not lose even in the era of Corona epidemic, benefit from record TV and digital viewership

IPL 2020 superhit even in coronavirus crisis benefitted from record television and digital viewership no economic lossIPL has also defeated the Korna epidemic and the subsequent financial crisis.

IPL 2020: Indian Premier League (IPL) 2020 is over. The strong performance of IPL has been shown once again. IPL has also defeated the Corona epidemic and the subsequent financial crisis. This time the tournament was postponed due to the pandemic and then played in the UAE with no live spectators. Despite this, there has not been much impact on the IPL. The strong appeal of IPL remains.

The revenue of the franchise also increased

According to a report by Reuters, the estimated brand value of this league of the Indian Cricket Board (BCCI) is $6.8 billion. It has achieved record television and digital viewership. With this the revenue of at least one franchise has also increased. The world’s richest cricket board had to lose $536 million due to the cancellation of the tournament. The board does not share financial data related to the league.

That’s why the eight IPL franchises were sent to the bio-secure bubble in August. There he played 60 matches in three venues, all behind closed doors. Mumbai Indians registered a record fifth win in the final of the IPL.

IPL 2020: IPL fans increased in the midst of Corona epidemic, viewers increased by 28% this season

In viewership, the pay-per-view matches in the UK were also left behind

According to a Reuters report, BCCI Treasurer Arun Singh told that this has been a big success given the current situation around the world. He said that everyone was worried about whether this would happen or not. After nine months away from live cricket, a large number of people in India, the world’s second largest populous country, were eager to watch the IPL. In terms of viewership, the IPL even surpassed some of the Premier League pay-per-view matches held in the UK.

According to Reuters, Board Secretary Jay Shah, citing data from TV monitoring agency Broadcast Research Council (BARC), said that a record 200 million fans watched the first match between Mumbai Indians and Chennai Super Kings on 19 September.

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