IPL 2021 Revenue: The fourteenth season of the Indian Premium League (IPL) is about to begin. Vivo has re-entered as the title sponsor. With this, the Board of Control for Cricket in India (BCCI) is eyeing big earnings this year. The industry estimates that BCCI can get revenue of around 4000 crores through title sponsorship in the 14th season of IPL. Let us tell you that the 14th season of IPL is starting from April 9. Last year, due to the corona virus epidemic, the IPL had to be done outside the country, due to which there was a decrease in revenue.
The industry estimates that in the last season of IPL, there was a 30-40 percent decrease in the revenue of BCCI. That’s why BCCI has signed 5 sponsors so far and the idea is to add one or two more sponsors. Vineet Karnik, Business Head, Entertainment, Sports and LIVE Events, GroupM, told BrandWagon Online that it is very clear that the demand for IPL is increasing and so has the sponsorship revenue. For this, BCCI has added 2 official partners in the year 2020 and official partner in 2021. It is unbelievable considering the gap of just four-five months in both the seasons.
who will get how many
The revenue from the central pool includes on-ground activation as well as the amount received from sponsorship. Talking about this year, Star India will pay Rs 3,269.5 crore to BCCI for the broadcast rights. While Vivo will get Rs 440 crore and 5 official sponsors will get Rs 220 crore. At the same time, BCCI will earn Rs 60 crore from umpire and strategic timeout sponsorship. Currently, IPL 14 has added Upstox, Dream11, Unacademy, Tata Motors and Cred as official sponsors.
The BCCI shares 50 per cent of the total revenue with the franchises as a part of the central pool. In return, the franchises pay 20 per cent of their total revenue to the BCCI.
Earnings of franchise teams expected to increase
Along with the BCCI, the revenue of IPL franchise teams is also expected to grow by 10-15 percent this year. According to industry estimates, 8 franchises earned Rs 450-500 crore as sponsorship revenue last year. Of this, Class A teams such as Chennai Super Kings (CSK), Mumbai Indians (MI), Royal Challengers Bangalore (RCB) and Shah Rukh Khan co-owned Kolkata Knight Riders (KKR) have earned between Rs 60-75 crore. Earned. The rest of the teams are estimated to have earned Rs 40 crore to Rs 50 crore. KC Viswanathan, CEO, Chennai Super Kings said that while the sponsorship revenue has not returned to the pre-covid level, we have seen a growth of 25-30 per cent in revenue this year and are in a better position than last year.
How much did the slots sell for on Jersey
Sources reveal that depending on the teams, different brands have paid between Rs 15-25 crore for a slot on the front of the team jersey and Rs 7-13 crore for the space behind the jersey. The front of the helmet has been sold for Rs 2-4 crore, while the shoulder position of the team jersey has been sold for Rs 1.5 crore to Rs 3 crore.
Franchisees looking for digital avenues
Interestingly, in spectator-less tournaments, franchises are exploring digital avenues. Vinod Bisht, Interim CEO, Delhi Capitals on Digital Partnerships, “Recognizing the need to capitalize on digital content marketing and the rising valuations of Delhi Capitals assets, we brought on board OctaFX, the 6 digital IP DC All Access under the DCTV umbrella , DC on the Pitch will sponsor Capital Unplugged, DC Special, Salaam Dilli and FanCom. In addition, brands will be given access to team players to develop their key communications and enhance their customer engagement. Sources claim that the digital and licensing deals are happening between Rs 40 to 50 lakh per player.
(Author: Vainavi Mahendra)