Smartphone shipments in India fell by 13 per cent to 32.4 million units in April-June 2021. According to research firm Canalys, this has happened due to the impact on demand of the second wave of Kovid-19 in the last quarter. Canalys said in its report that there was a nationwide lockdown of about two months in April-June 2020, so there is an increase of 87 percent in shipments on a yearly basis.
Xiaomi ranked first
Xiaomi has 29 per cent market share (9.5 million units shipment) in June 2021, followed by Samsung with 17 per cent share (5.5 million) and Vivo with 5.4 million in the second place. Realme has left Oppo behind. This is with 4.9 million units (15 per cent) and 12 per cent (3.8 million) in the Oppo period.
The increase in COVID-19 cases has limited disposable income to customers due to regional restrictions and economic disruptions. Sanyam Chaurasia of Canalys Analyst said that India was dealt a big blow by the second wave as the new Kovid variant came out and it caught on soon. For smartphone sellers, this was disturbing and shows the importance of promoting online and offline presence equally. He further said that signs of recovery were visible by the end of the second quarter as immunization programs in many regions boosted customer confidence.
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Chaurasia further said that India improved in the second quarter of 2021, helped by the increased pace of vaccination. Along with this, the brands also increased the promotional programs and introduced new products. But the second part did not see an increase in demand like last year. The threat of a third wave still persists in India, but because the behavior of citizens and the functioning of industries is changing according to the pandemic situation, its impact should be minimal. Chaurasia mentioned that rising costs will be challenging.